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Snazzy Napper Review

Updated: August 15, 2016

Bottom Line


  • Blocks out light
  • Provides privacy
  • Larger version combines blanket with sleep mask


  • Many say it looks ridiculous
  • Not for the claustrophobic
  • Could make you vulnerable to theft
Our Analysis
Watch the Commercial

We also found brief but useful video reviews at NBC's "Today" show and at WRC (Washington D.C.). Gadling.com's Mike Barish reviews both versions based on his own tests riding in a chilly, air-conditioned car. A critical review at the San Francisco Chronicle is based on the commercial alone, but about 40 readers add comments. The review at a humor blog The Mother Load is also based on the commercial. An article in The Atlanta Journal-Constitution doesn't review the Snazzy Napper, but discusses its development and rise to fame. 

The main drawback noted in reviews is that the Snazzy Napper looks silly and is embarrassing to wear in public. Some reviewers find it claustrophobic, while others say it can make you a target for extra security screenings in airports because your face is hidden. Reviewers also point out that the pockets on the larger version of the Snazzy Napper make your personal items easily accessible for theft. Overall, a regular sleep mask -- plus a blanket if needed -- looks like a much better bet.

Our Sources

Aug. 20, 2010,

Reporter Jeanne Moos interviews the creator of the Snazzy Napper, and tries it out in New York City. Moos wears it in Central Park and on the subway -- provoking smiles, giggles and stares but not, apparently, any admiration or envy.

Editors of and contributors to WCIU, Nov. 3, 2010

In this news segment, several people on a Chicago street try on the Snazzy Zapper. All but one say they wouldn't buy or use it -- except possibly as a gag gift. Users say it doesn't seem comfortable; one girl says it would be impossible for her to sleep with a big piece of cloth over her face.

Kathie Lee Gifford and Hoda Kotb, Sept. 9, 2010

In this short video segment, the hosts both don Snazzy Nappers to see what they're all about. They don't provide very much insightful feedback, instead, they laugh at the absurdity of the design. This demonstration concludes with Kathie Lee Gifford saying that she finds it much too claustrophobic to wear.

Sarah Fraser, Nov. 8, 2010

The Snazzy Napper is mocked in this brief video review, where its main purpose is presumed to be covering the face during sleep in case the mouth drops open. Sarah Fraser, along with the two hosts of Hot Talk, all agree that they would never wear the Snazzy Napper.

Mike Barish, Aug. 30, 2010

After a brief test of the Snazzy Napper in a car with the air conditioning on full blast, Mike Barish recommends the larger version for people who need both a sleep mask and a blanket -- but he says a regular sleep mask does as good a job as the smaller Snazzy Napper. He also brings up a good point: If the Snazzy Napper helps you get to sleep in public, it doesn't really matter how ridiculous you look to other people because you'll be completely unaware of it.

Kristi Gustafson, Aug. 20, 2010

This brief review at the San Francisco Chronicle's website calls both versions silly, and says the larger one looks like a cross "between a ghost costume for Halloween and a KKK robe." About 40 users leave comments and most of them also mock the Snazzy Napper.

Sarah Clark, Aug. 25, 2010

This review at a humor site scoffs at the Snazzy Napper based on the commercial, without any testing -- because the author says she's too claustrophobic to consider putting it on. Her main criticisms are that it looks infantile and claustrophobic, and makes you more susceptible to theft. (You can't watch your purse, cell phone or carry-on bag while wearing it.)

Nedra Rhone, Sept. 24, 2010

This short article in the business section of the Snazzy Napper's home town chronicles the development of the Snazzy Napper, along with its quick, viral rise to fame. The author does not evaluate the product itself.

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