What every best has:
Zerosmoke consists of a pair of 24-karat gold-plated magnets that attach to your ear, promising to cure you of the desire to smoke. The magnets, which are meant to be worn for two to four hours a day, supposedly trigger acupuncture pressure points on the outer ear to eliminate cigarette cravings by activating neurotransmitters in the brain.
It's hard to find credible, independent evaluations of this product, although the Zerosmoke website contains several glowing reviews. We did find some interesting posts on Amazon.com, where a handful of users give Zerosmoke the lowest possible rating. One user says "the only people this product is going to help are the hopelessly suggestive and the predators that profit from selling to the suggestive."
An unscientific test by TV station KVBC gets mixed results: One couple says they quit smoking for the week they wore Zerosmoke, while another test subject says the magnets were too painful to wear (a complaint echoed by other users). Some reviewers posting at ComplaintsBoard.com say the advertised 14-day free trial is deceptive, complaining that they were charged the full amount before their trial period expired.
In this piece, a Las Vegas reporter asks smokers to try out Zerosmoke. One couple says they stopped smoking for the week they wore the product, while another test subject says "it was just too painful to keep on for the recommended amount of time." The article goes on to compare Zerosmoke to Chantix, a federally approved drug that has been shown to be effective in clinical trials.
As you can guess from the name of this site, not many of the Zerosmoke users posting here are satisfied with the product. One user suggests people "contact the FTC and review the files on hand. There is NO medical or other actual case studies that show there is any evidence what so ever for this to work." Others complain about deceptive marketing practices, with users being charged the full $39.95 before the two-week trial period has expired.
Of the 10 reviews posted here, seven have the lowest possible rating (1 star), while the others are 5-star raves. One user says "the only people this product is going to help are the hopelessly suggestive and the predators that profit from selling to the suggestive." More practically, he adds that the magnets are "incredibly light, small, hard to see, and very easy to lose."