What every best has:
Zerosmoke consists of a pair of 24-karat gold-plated magnets that attach to your ear, promising to cure you of the desire to smoke. The magnets, which are meant to be worn for two to four hours a day, supposedly trigger acupuncture pressure points on the outer ear to eliminate cigarette cravings by activating neurotransmitters in the brain.
It's hard to find credible, independent evaluations of this product, although the Zerosmoke website contains several glowing reviews. We did find some interesting posts on Amazon.com, where a handful of users give Zerosmoke the lowest possible rating. One user says "the only people this product is going to help are the hopelessly suggestive and the predators that profit from selling to the suggestive."
An unscientific test by TV station KVBC gets mixed results: One couple says they quit smoking for the week they wore Zerosmoke, while another test subject says the magnets were too painful to wear (a complaint echoed by other users). Some reviewers posting at ComplaintsBoard.com say the advertised 14-day free trial is deceptive, complaining that they were charged the full amount before their trial period expired.