Embrace Review

By: Amy Livingston on October 16, 2015

Bottom Line

Embrace pet insurance is a good pick for those who want to thoroughly customize their plan, reviewers say. Customer service wins praise, and congenital or hereditary problems are covered. The price might be higher than other options for equivalent coverage, however, and there are strict age limits. Prescriptions are covered only through an add-on plan, and some reviewers say their claims are wrongly denied under pre-existing condition rules.


  • Highly customizable
  • Covers congenital, hereditary conditions
  • Strong customer service


  • Age limits enforced for most coverage
  • More expensive than some plans with similar coverage
  • Complaints of unfair claims denials
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Our Analysis

Breaking it down


Best for younger pets. Embrace's customizable plan offers accident and illness coverage for dogs and cats after a 14-day waiting period. For more than accident-only coverage, mixed-breed dogs must be 8 or younger and purebreds must be 6 or younger. Mixed-breed cats must be 10 or younger and purebred cats must be 8 or younger. The plan covers genetic and breed-specific conditions including hip dysplasia, cancer treatments, diagnostic tests and imaging, surgery, hospitalization, nursing care, emergency room and specialist care, and veterinary exam fees. Routine care is available but adds to the bottom line. Incurable pre-existing conditions aren't covered; curable pre-existing conditions are excluded from at least a year from the date of the last occurrence. Other exclusions include prosthetics, cremation and burial, cosmetic procedures, organ transplants, and teeth or gum illnesses.


Several options for custom coverage. While experts say there may be cheaper plans available, plan prices depend on several customizable options. Pet owners can choose from a $5,000, $8,000, $10,000 or $15,000 annual maximum. Embrace also offers five annual deductibles ranging from $200 to $1,000 and three reimbursement levels of 70, 80 or 90 percent per visit. Wellness coverage is reimbursed at 100%, with maximums that range from zero to $650. Discounts include price cuts for spayed and neutered pets, multi-pet policies, active service members and customers who pay in full annually. Premiums are subject to increases based on a pet's age, rising veterinary fees and health trends in overall pet populations.


Customer service wins raves, but claims get mixed reviews. Embrace accepts claims via fax or mail. It offers direct deposit for reimbursements, and a pre-certification process is available for customers to double-check whether something will be covered. Most reviewers are satisfied with claims, saying the process is relatively painless and reimbursements are quick. However, several complain that the company wrongly denies legitimate claims by branding them pre-existing conditions even when there's little evidence of such. Still, customer service receives strong reviews across the board, and experts like the easy-to-understand website, clear coverage explanations and thorough quote generator.

Our Sources

Kimberly Kurimski, Feb. 3, 2016

Embrace is named the third best pet insurance carrier here. The company is known for customer service and satisfactory reimbursements, as well as very customizable plans. However, the editors note that the cost of coverage is more expensive than with some other plans.

Editors of TopConsumerReviews.com, Not dated

Embrace ranks first in this list of the seven best pet insurers, with editors praising the clarity of coverage information, easy-to-use website and quote generator, competitive costs, diminishing deductible and strong customer service. They also like the customizable plans.

Frances Wilkerson, Not dated

Frances Wilkerson calls Embrace a "strong underwriter" that allows the use of any licensed veterinarian. Its annual maximums are some of the most generous, but prescriptions are covered only as an add-on, and cancer coverage can be iffy because of pre-existing condition rules.

Contributors to PetInsuranceReview.com, As of May 2016

Embrace gets a lifetime rating of 9.2 out of 10 from more than 4,900 customers. Many say they have fast, low-hassle claims and speedy reimbursements. While others praise customer service, some complain that the company finds loopholes not to cover legitimate expenses, including wrongly branding things as pre-existing conditions.

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