What every best Shampoo has:
- Good cleaning power.
- Gentle ingredients.
- Pleasant smell.
Experts from the Good Housekeeping Institute, beauty editors, and professional hair stylists name the best shampoos for thicker, fuller locks. Each pick is accompanied by a brief description including tidbits such as test results from the Good Housekeeping Lab, a discussion of beneficial ingredients or user opinions. Elsewhere on this site, shampoos for color-treated hair are reviewed and tested in their own roundup.
InStyle's Victoria Moorhouse consults with five professional hair stylists to get their take on the best clarifying shampoos. Descriptions accompanying each product are brief, but do include quotes from the professionals that recommend them.
Allure editors list the beauty products they rate as best for 2017. In the shampoo category, editors list their top picks for various types of hair. There's a link to a full review for each product that covers what it is, what it does, how it feels and smells, and why editors like it. However, they don't provide much information about their testing process or detail the products they didn't pick.
Amazon's selection of shampoos includes thousands of brands, ranging from high-end salon products to mainstream brands found in many drugstores. Some of the shampoos that earn hundreds or more reviews are lesser-known products featuring natural ingredients, making this site useful for finding reviews for obscure products as well as those that get good ratings elsewhere.
Two TotalBeauty editors have assembled this list of the 20 shampoos that earn the highest ratings from readers. Editors sum up what users like the most about each shampoo, with quotations from individual user reviews to illustrate each point. However, some of the recommendations are based on a very limited number of reviews. Elsewhere on this site, that same methodology is used to evaluate shampoos for color-treated hair and clarifying and dandruff shampoos.
Unlike Amazon and Walgreens, MakeupAlley is not a retail site; its sole purpose is to host reviews from users, and only subscribers can view these comments. About 1,000 shampoos are covered here, and products are rated on an up-to-5 "lipstick" scale, a cute alternative to the 5-star rating scales we see elsewhere.
The Environmental Working Group, an environmental nonprofit, maintains this database to rate the safety of cosmetics and personal care products, including shampoos. It doesn't actually recommend particular products, but it gives each shampoo an overall risk rating on a 10-point scale and also notes which ingredients in it are possibly -- though not necessarily proven to be -- hazardous. More than 4,000 shampoos are rated here.
Elle's beauty editors name their favorite shampoos and conditioners for various hair types. Eleven shampoos are recommended overall (along with each editor's preferred conditioning product or mask), each accompanied by a paragraph describing why it works and how it helps the user overcome their most frustrating hair challenges.
Walgreens sells hundreds of shampoos, including both mainstream brands and specialty formulas. While reviews tend to be briefer here, the overall star rating is helpful in determining the popularity of individual products.
Sephora sells thousands of beauty products that you'd typically find in a high-end salon or department store. More than 185 shampoos are listed here, many of which receive hundreds of reviews.
Like Amazon, Walmart sells thousands of shampoos and other hair care products. Several shampoos maintain high ratings in hundreds to thousands of reviews. This is a great resource for so-called "drugstore" products, less expensive shampoos that are widely available in brick-and-mortar stores.
Editors of Reviews.com narrowed down the options from 262 varieties of shampoo, focusing on products marketed for oily or dry hair and eliminating shampoo/conditioner combos, other dual-action products and shampoo that contains harsh surfactants. Ultimately, editors put seven shampoos to the test by having 20 people across the country use them in a blind test.
Editors of Reader's Digest consult professional stylists for their opinions on the best shampoo for different hair types. Each recommended product is accompanied by a brief description, including quotes from the experts consulted or a discussion of the ingredients and benefits of each product for the targeted hair type. Elsewhere on this site, dandruff shampoos are given their own, in-depth review.
Refinery29's Taylor Bryant consults with professional stylists and hair care experts to identify the best shampoo for different types of hair. That includes dry and damaged hair, platinum, brunette and red hair, color-treated hair, fine hair, long hair and more. Descriptions are brief but informative, although it's not clear if experts hand-picked every shampoo recommended here.
Real Simple's Sarah Smith names the best shampoos in various categories. A winner under $10 and a winner over $10 is chosen in each category. While testers are mentioned, it's not clear how many shampoos were evaluated overall or what methodology was used to select the winners.
After consulting with dermatologists for their take on the best shampoos for dandruff, Anthea Levi names the four best dandruff-beating shampoos. The experts weigh in with insights on the causes of dandruff (such as sensitivity to ordinary hair care products) and the specific ingredients that make the recommended shampoos so effective at combating frustrating dandruff.