The Rise of Nike: How the Brand Became a Retail Giant

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When people hear success stories, they often imagine the people and companies involved were always at the top. In truth, a lot of steps are taken — usually some in the wrong direction — before a company or person achieves success.

For most people, Nike is an icon in the world of athletic shoes and fitness apparel. It may even be difficult to remember a time when Nike wasn’t at the top. However, it took the company 60 years to become the behemoth industry leader it is today. Let’s take a look at how the brand became a retail giant.