These Veja Sneakers Are Stylish AND Good for the Planet

Photo Courtesy: Veja

A chance meeting in childhood, an investigation into corporate social responsibility and...wild Amazonian rubber? While these ingredients may seem pretty dissimilar, they’ve been expertly combined into a recipe for eco-friendly success. The master "chefs" behind this globally green concoction have cooked up something that’s shaking up the fashion world (and plenty of other places): sustainable sneakers that are as outfit friendly as they are kind to the environment. That’s the premise behind Veja, the footwear brainchild of Sebastien Kopp and Francois-Ghislain Morillion.

In today's world, sustainability is more important than ever, and many companies are creating products or enacting policies that aim to make less of an impact on the environment. Sustainability in fashion is also becoming more important to consumers looking to buy products and support companies that are helping — not hurting — the planet for future generations. But that’s just one reason why the independent fashion brand from France is becoming quite popular with celebrities and other customers. Veja’s footwear is casual and comfortable, too, so you’ll find plenty of reasons to love adding a pair or two of these classically cool kicks to your wardrobe.