How Estee Lauder Became a Household Name: A Deep Dive into the Brand’s Success

Estee Lauder is a name that has become synonymous with high-quality skincare and makeup products. But how did this company rise to become a household name? In this article, we will take a deep dive into the brand’s success, examining its history, values, and key strategies.

The History of Estee Lauder

Estee Lauder was founded by Josephine Esther Mentzer in 1946. She started her business by selling skincare products that she had made herself to family and friends. Her husband, Joseph Lauder, eventually joined her in the business, and together they began expanding their product line.

One of Estee Lauder’s early successes was its Youth Dew fragrance. Originally marketed as a bath oil, it became so popular that it was eventually sold as a standalone fragrance. This helped establish Estee Lauder as a major player in the beauty industry.

Today, Estee Lauder is still family-owned and operated, with William P. Lauder serving as executive chairman and Fabrizio Freda as CEO.

The Values of Estee Lauder

One of the keys to Estee Lauder’s success has been its commitment to quality and innovation. The company invests heavily in research and development to create cutting-edge products that meet the needs of its customers.

Another important value for Estee Lauder is inclusivity. The company offers a wide range of shades for its makeup products to ensure that people of all skin tones can find products that work for them. Additionally, Estee Lauder has been recognized for its efforts to promote gender equality in the workplace.

Marketing Strategies Used by Estee Lauder

Estee lauders marketing strategies are second to none when it comes to brand awareness creation techniques used by them over time which makes them a household name. The company has used a variety of strategies to promote its products, including celebrity endorsements, influencer partnerships, and innovative advertising campaigns.

One of the most notable Estee Lauder campaigns was the “Estee Edit” in 2016. This campaign featured Kendall Jenner as the face of the brand and focused on creating a younger, more modern image for Estee Lauder.

In addition to traditional marketing techniques, Estee Lauder has also embraced social media. The company has a strong presence on platforms like Instagram and YouTube, where it regularly shares tutorials and product demos with its followers.


Estee Lauder’s success can be attributed to a combination of factors, including its commitment to quality and innovation, its values of inclusivity and gender equality, and its effective marketing strategies. By staying true to these principles while adapting to changing consumer needs and trends, Estee Lauder has cemented its place as one of the most iconic brands in the beauty industry.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.