Understanding the Technical Requirements of LinkedIn Carousel Ads

LinkedIn Carousel Ads are a powerful tool that allows advertisers to showcase multiple images or videos in a single ad unit. These ads can be used to highlight different products, services, or features, and can help businesses reach a wider audience on the platform. However, in order to create effective LinkedIn Carousel Ads, it’s important to understand the technical requirements involved.

Image and Video Specifications

The first thing to consider when creating LinkedIn Carousel Ads is the image and video specifications. LinkedIn recommends using images with a minimum resolution of 1080 x 1080 pixels and videos with a resolution of at least 360p. Additionally, all media must be in landscape orientation with an aspect ratio of 1.91:1.

When it comes to file size, images should be no larger than 10MB while videos can be up to 200MB in size. It’s also important to note that videos must be uploaded directly to LinkedIn rather than embedded from another platform.

Text Requirements

In addition to the visual elements of your LinkedIn Carousel Ad, you’ll also need to consider the text requirements. Each card within the carousel can have its own headline (up to 70 characters) and description (up to 150 characters).

It’s important to make sure that your headlines and descriptions are concise but informative, as they will play a key role in capturing your audience’s attention and encouraging them to engage with your ad.

Action Buttons

Another important element of your LinkedIn Carousel Ad is the call-to-action (CTA) buttons. These buttons appear beneath each card within the carousel and encourage users to take action after viewing your ad.

LinkedIn offers several different CTA options including “Learn More,” “Register Now,” “Download,” and “Visit Website.” It’s important to choose a CTA that aligns with your overall marketing goals and encourages users to take the desired action.

Ad Placement and Targeting

Finally, when creating LinkedIn Carousel Ads, it’s important to consider ad placement and targeting. You can choose to display your ads in a variety of locations on the platform including the LinkedIn feed, LinkedIn Groups, and LinkedIn Messaging.

Additionally, you can target your ads based on a variety of factors including job title, company size, industry, and location. By narrowing down your audience in this way, you can ensure that your ads are reaching the people who are most likely to be interested in what you have to offer.

In conclusion, creating effective LinkedIn Carousel Ads requires careful attention to technical requirements such as image and video specifications, text requirements, call-to-action buttons, ad placement, and targeting. By keeping these factors in mind when designing your ads, you can create compelling campaigns that resonate with your target audience and drive results for your business.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.